Research Article Example

The modern education system is complex and students are required to conduct research and describe it in an article. Research papers have a purpose of exploring or identifying a variety of issues in a broad range of disciplines that include social, scientific, and technical topics. In order to properly write such paper, it is required to explore a research article example before starting an actual research because it can provide general guidelines for the contents that include an introduction, actual research, and conclusion. A research article example is an effective tool for a student that wants to understand the research process with more clarity. Introduction The modern business environment is a complex mechanism that features a variety of different practices that have a purpose of providing a company with profit. Marketing, as a business practice, is one of the most influential aspects of a company’s activities because it creates a dialogue with the end consumers. The purpose of this paper is to explore how a company is able to influence the decision-making process of a consumer through the use of different marketing practices that are available today. Key words: consumer, good, service, marketing, decision-making process. Methodology Type of research The type of research that will be used in this article will be based on the qualitative analysis of online and scholarly sources that aim to provide a general outlook on the way the consumer decision-making process is influenced by the marketing instruments of a company. Theoretical Overview As it is evident, a consumer goes through a set of stages that determine a final buying decision and the first step is the identification of a need, which is a catalyst that creates a decision for a purchase of a good or service. The second step is the process of information gathering and this stage of decision-making process can be directly influenced by a company through the marketing messages and instruments. By placing advertisements that will be noted by the target audience, a company is able to identify itself as a solution that will satisfy the consumer’s need for a product or service. It can be achieved through the use of target marketing messages that point out the benefits that a product or service is able to provide for a potential consumer. The best way to influence the consumer on this stage is through a presentation of unique features that differ a company’s product or service among the others. Marketing practices show that the best way to influence the process of information gathering is to perform an analysis that has a goal to identify the best type of marketing message that will leave an imprint in a mind of a consumer. A type of message has to be based on the age, location, and preferences of the target audience. This way, a company is able to create a message that will directly target a specific type of a consumer. Conclusion A majority of marketing instruments that are available today allow a company to effectively gather the required intel about the target consumer. Such scientific approach to the identification of the potential consumers allows a company to create a specific message that will address the needs of the target audience, thus increasing the possibility that the consumers will note it. Finally, a properly created marketing message will leave an imprint in a mind of a consumer, which will further increase the effectiveness of the marketing instruments because the consumer will automatically associate a product with a company name and image.

The Fifties Are A Time That A Lot Of Nostalgic Older...

The Fifties are a time that a lot of nostalgic older individuals look back to as a time that they appreciated, a time better than today. This was a time after world war two, and consisted of many veterans suffering from Post-Traumatic Stress Disorder, and having trouble reintegrating into society. This was also a time that saw economic expansion and the rise of materialism and consumerism. In response to this, Salinger wrote the story called â€Å"A Perfect Day for Banafish†. The story takes place during the fifties. Married couple Seymour and Muriel Glass are staying at a hotel. Muriel’s mother talks about how weird Seymour is, and the weird things Seymour has done. Muriel couldn’t care less, as she is engaged in painting her nails, fixing her†¦show more content†¦They started advertising on Radios, car ads, Billboards, Magazines, and Newspapers. All of these ads targeted the average people and started making them call into consumeristic lifestyles. The se consumeristic lifestyles also included suburbanization. According to Boucher, â€Å"between 1944 and 1954, nine million people moved to the new suburbs.† (Boucher 11) Boucher goes on to say that living in the suburbs was traditionally reserved as a privilege of the rich, but now it was available for the common family. (Boucher 11) Everything was advertised, people were buying and buying. Such is the historical context of when Salinger wrote the short story. Salinger describes this materialistic society in the short story, embodied in the form of Muriel and her friends. Muriel, when her mother is talking, is more focused with materialistic items such as â€Å"her little lacquer brush† or the fact that the psychiatrist’s wife was wearing an â€Å"awful dinner dress† or any materialistic thing. (Salinger 1, 6) Throughout the entire story, Muriel is just too busy with the parties and the people and conforming to that materialistic lifestyle, worrying about her social life more than anything else. Sybill’s mother also seems to be more worried about her social life than anything else. Such was society characterized. In fact, Muriel was too worried about her social lifeShow MoreRelatedThe Perfect American Lifestyleof The 1950S. What Is The1489 Words   |  6 Pagesthe feeling for the 1950s was more than just money. As according to Coontz â€Å"it’s more than just a financial issue. When I talk with modern parents, even ones who grew up in unhappy families, they associate the 1950s with a yearning they feel for a time when there were fewer complicated choices for kids or parents to grapple with† (Coontz) and goes on to say that â€Å"there was more predictability in how people formed and maintained families, and when there was a coherent â€Å"moral order† in their communityRead MoreThe Catcher in the Rye: Holden Caulfields Coming of Age Story2349 Words   |  10 PagesSalinger emphasizes Holden’s im maturity in a very subtle way by having Holden’s authority figures always calling him â€Å"boy†. Both Mr. Spencer and Mr. Antolini call Holden â€Å"boy†. Of Spencer, Holden says, â€Å"I wished to hell he’d stop calling me ‘boy’ all the time† (12) and then later on, Antolini tells Holden, â€Å"You’re a very, very strange boy† (193). Both Mr. Spencer and Mr. Antolini recognize and acknowledge Holden’s immature behaviour in calling him â€Å"boy†. This only stresses the fact that Holden cannot seemRead MoreFor Against by L.G. Alexander31987 Words   |  128 Pagesthe prior written permission of the Publishers. First published /968 Eighteenth impression /986 ISBN 0-582-52306-0 Produced by Longman Singapore Publishers Pte Ltd Printed in Singapore Contents TO THE TEACHER I page I It s high time men ceased to regard women as second-class citizens smoking 6 2 World governments should conduct serious campaigns against 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 3 Television is doing irreparable harm 4 Any form of education otherRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesthe protagonist s mistakes and disappointments are over. In some works, the protagonist is able to reach out and help others after having achieved maturity. There are many variations and subgenres of Bildungsroman that focus on the growth of an individual. An Entwicklungsroman (development novel) is a story of general growth rather than self-cultivation. An Erziehungsroman (education novel) focuses on training and formal schooling,[citation needed] while a Kà ¼nstlerroman (artist novel) is aboutRead MoreInfluence of Immigration on the American Culture and Language14362 Words   |  58 Pagesabound and freedom for all. Over time, millions around the world have found emigrating to the U.S. as the only alternative to starvation, death, or a life full of hardship and suffering. Most immigrants came, and still come today, for wealth, land, and freedom. With thousands from nations spanning the globe, America has become a mosaic of people, culture, and hope. It is one of the most developed countries. It houses a lot of cultures, traditions, and ways of life. A lot of people think that it is theRead MoreMetz Film Language a Semiotics of the Ci nema PDF100902 Words   |  316 Pageswritings on cinematographic problems.* Since this is, therefore, a collection, I have not tried to eliminate or disguise the few inevitable repetitions. Similarly, I have not allowed myself to excise or replace passages that, as a result of the lapse in time between their original publication and the printing of this volume, have become obsolete and no longer correspond to the present state of my investigations.** Thus, in the case of partial changes in my orientation, or simply of new developments, orRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesfar more demanding, far more discriminating, much less loyal and more willing to complain than in the past, whilst xii P R E FA C E the new competition is frequently far less predictable and often more desperate than previously. At the same time, the marketing environment has also been affected by a series of unpredictable events (SARS and the Iraq war are just two of the more recent of these), and by the emergence of new technologies and delivery systems. Together, these changes have led

Rethinking Edna free essay sample

A literary portrayal of the lead character of the book The Awakening by Kate Chopin. This paper examines a literary characters quest for self-determination. The writer illustrates how Edna tries with all her might to free herself from the ties that bind familial, social, locational, romantic in a desperate effort to achieve freedom and independence. The character may overcome obstacles in the text and move from a controlled existence to one in which he or she steps above or beyond the constrains imposed upon her by the other characters, but any feeling of independence and freedom is but a mirage the character is still under the authors iron fist. If the character enjoys any free will at all, it is only in the paradigm of a controlled literary experience: regardless of how mad Hamlet may act, he acts no more mad than Shakespeare intended him to be; if Sidney Carton suddenly throws off all the shackles of his life and moves to sacrifice himself for his love, that ultimate succession it is a far, far better thing I do frees him only inasmuch as Charles Dickens will allow; and if Tyrone Slothrop truly gets scattered all over the zone and virtually disappears from Gravitys Rainbow,` he cannot escape his status as protagonist of the novel, because Thomas Pynchon has designed him to fit that role. We will write a custom essay sample on Rethinking Edna or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page `

The Odd Man Out Essay Example For Students

The Odd Man Out Essay The Odd Man OutFifth Business, by Robertson Davies is a great piece of literature. Though the story was not always interesting to me, it is apparent that the author is talented. The story begins in 1908 in a small fictional Canadian village called Deptford. I think this village is very important to the story. The author describes everything one could possibly need to picture Deptford in his mind. This helped a lot in showing what the main characters childhood was like. Later in his life, the main character traveled a lot, so many other places were described. I dont think these places are as important as Deptford. It seems that the author thought this also, for he didnt use as many details to describe these places as he did with the village. The main character is Dunstable Ramsey, Dunny for short. He is a very real character to me. The whole book is a letter that the old Dunny is writing to someone about his life. The way the author writes as Dunny is great. I can picture an old man sitting at a desk writing the letter. For parts of the story that have lots of detail, I imagine that the old Dunny remembers these parts of his life because they were important to him. For the parts he is vague about, Dunny writes that he would write more if he remembered more clearly. I think those are the times in his life that were not very important to him. A character that stands out a lot for me is Dunnys mother. She seemed like a very kind and strong woman at the beginning of the story. She kept their neighbors preborn baby alive when the town doctor said he would die. She was committed to that baby with all her heart. Another time, Dunny took an egg from his house so he could try to learn magic tricks with it. His mother noticed it was missing, and when he would not say why he took it, she flipped out. She beat him to pieces with a whip for an hour, screaming the whole time. In my mind she went from being a kind woman to an hysterical fool of a mother. She seems as though she could not be related to this old man reflecting on his life. I think the author is showing how different children can be from their parents. As I said, Dunny is writing a letter. It is for the headmaster of a school he taught at for forty-five years. It seems that his reason for writing this letter is because of a farewell article in the College Chronicle writt en for him. He is deeply offended by it and thought it to be idiotic. He said that the person who wrote the article could never understand what it is like to be cast with the role of Fifth Business. It seems that the Fifth Business has something to do with the baby his mother nursed to health. When he was ten years old, he and his friend were in a fight. Dunny dodged an icy snowball that was thrown by his rival and it ended up hitting a woman walking down the village street. Mrs. Dempster was pregnant, and the fright and shock of being hit in the head sent her into labor. Therefore Dunny believed that because that snowball was mean for him, it was his own fault that Paul Dempster was ever born. At sixteen Dunny left Deptford and joined the army. He is very vague about his horrifying time at war. During one battle he had his leg blown off and then wakes up in a hospital six months later. Right here in the story I think the author is stretching the truth. Could a man be in a coma for half a year just because he lost a leg? I am not a doctor, but it seems strange. .ub0b3c497f2d0920135902d1291d7dd4e , .ub0b3c497f2d0920135902d1291d7dd4e .postImageUrl , .ub0b3c497f2d0920135902d1291d7dd4e .centered-text-area { min-height: 80px; position: relative; } .ub0b3c497f2d0920135902d1291d7dd4e , .ub0b3c497f2d0920135902d1291d7dd4e:hover , .ub0b3c497f2d0920135902d1291d7dd4e:visited , .ub0b3c497f2d0920135902d1291d7dd4e:active { border:0!important; } .ub0b3c497f2d0920135902d1291d7dd4e .clearfix:after { content: ""; display: table; clear: both; } .ub0b3c497f2d0920135902d1291d7dd4e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub0b3c497f2d0920135902d1291d7dd4e:active , .ub0b3c497f2d0920135902d1291d7dd4e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub0b3c497f2d0920135902d1291d7dd4e .centered-text-area { width: 100%; position: relative ; } .ub0b3c497f2d0920135902d1291d7dd4e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub0b3c497f2d0920135902d1291d7dd4e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub0b3c497f2d0920135902d1291d7dd4e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub0b3c497f2d0920135902d1291d7dd4e:hover .ctaButton { background-color: #34495E!important; } .ub0b3c497f2d0920135902d1291d7dd4e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub0b3c497f2d0920135902d1291d7dd4e .ub0b3c497f2d0920135902d1291d7dd4e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub0b3c497f2d0920135902d1291d7dd4e:after { content: ""; display: block; clear: both; } READ: The New World Order EssayDunny goes many places after he is healed, even with his wooden leg. He only goes back to Deptford twice. In one of his travels he encounters Paul Dempster who had become a very talented magician. A woman working with the magic show first told Dunny about his role in life. He had related much about his life to her, and she said he sounded like a Fifth Business. She explained this by comparing it to a play. There is always a heroine and her lover. Then there is the rival to the heroine, a sorceress or something. Also there is the villian who threatens the lover. But one cannot make the plot work without an odd man out. This man may know the secret o f the hero, or assists the heroine when she has given up hope. He is the Fifth Business. At the very end Dunny writes about the death of his lifelong friend, the one who threw the snowball. The book ends with And that Headmaster is all I have to tell you. The ending doesnt really satisfy me. It just ends. I dont think there is enough explanation to why Dunnys part as Fifth Business should make him so angry about the article written for him. The beginning half of the book was more interesting for me because it was more about Dunnys childhood and young adulthood. I found that more interesting than his later years. Because I didnt find the latter half of the book too exciting, I guess I didnt expect the ending to be anything special. It was just the ending of a letter. I couldnt think of a different ending to suit this story. Despite the fact that this book was not extraordinary, the author did an amazing job of creating a mans whole life in which many events happened. Davies, Robertson. Fifth Business. Toronto: The Macmillan Company of Canada Limited, 1970. 266 pages